Rational

With a passion for giving back to the earth and keeping my body clean, Kaitiakitanga'a small action, big impact assignment was a chance for me to express my passion and create something that could possibly help others in the future. CutitOut was created to communicate a positive, catchy, educational and supportive place for users to visit. I wanted to emphazie the community connection through my copy writing and images which then creates emotive responses in the user, giving them a sense to understand how little we do for the planet in return and how our diet is a small action that can help by change. My design direction I chose was based off clean graphics, sophistication, and simplicity. The colour scheme is to keep users continuously thinking about the planet whilst searching the site. The colour green and white together is what makes CutitOut unique as it embedds in users minds when they associate CutitOut away from screen time. Through small illustrations here and there on the pages I aimed to distinguish a personal, and rational connection between the website and the user to ensure the understanding of the subject.